Looking for Mailchimp help on People per Hour, Fiverr or UpworK?
Mailchimp experts on PeoplePerHour, Upwork and Fiverr
Over the last 15+ years of Chimpology, I’ve had a LOT of businesses come to me because they got help from a Mailchimp expert on PeoplePerHour, Fiverr or Upwork. And then it didn’t end well.
In fact I had another one just last week. Here’s what happened…
This particular business is a small specialist agency with huge clients including many brands you’ll recognise. They use Mailchimp but will freely admit they’re not experts.
They wanted to reconnect with people they have worked with and know personally. It had been a while since they’d emailed so they wanted a fresh new template to make a good impression and found someone on People per Hour who designed a template for £120.
Yes, I’ll agree that was a bargain.
But.
They got in touch with me because they didn’t really understand how to use the template. They’d discovered after delivery that the freelancer on PeoplePerHour wasn’t actually very helpful when it came to training. And they were also concerned about whether it met best practice after some slightly odd guidance from Mailchimp’s Customer Success Team. I’m guessing the person they spoke to wasn’t very experienced.
So after a little chat they decided to book my Mailchimp etc Action Package.
This immediately uncovered the following:
The email design was attractive, in fact at first glance I was quite impressed. BUT it turned out beauty was only skin deep:
The designer had not set the stylesheet that sat behind it. This means that whenever they added a new paragraph, button, heading or divider, it didn’t match the rest of the design in the slightest.
There were 3 different combinations of paragraph fonts and spacing.
It had not been designed for mobiles - the alternating two column layout that looked great on desktop looked like a dog’s dinner on mobiles.
There was no alt text behind any of the images.
The client had no idea how to use the template or make any tweaks for future emails.
Aside from the design issues, the template DID look “pretty” and yes, was on brand. BUT it looked like a marketing flyer. The whole point of the email they were going to send was to reconnect with real hooman beans that they already have an existing, personal relationship with. In the real world, if someone you knew just threw a leaflet at you without actually speaking to you as a human-to-human, in a two-way conversation, how would you feel?
They hadn’t been advised about validating their contact data because they’d not emailed them for a while to minimise bounces, and the knock-on effect that would have on their sender reputation.
This is what we used the consultation to do:
Sort out the issues in the template and the stylesheet that sat behind it
Go through the basics of how to actually use it
Talk through strategy generally and what might be a better approach to reconnect with those contacts using Mailchimp.
The upshot
Now, you won’t get any of that when you seek Mailchimp help through Fiverr. Or PeoplePerHour. Or Upwork. You’ll get exactly what you pay for. And ultimately that will cost you in other ways.
But when you speak to an actual Mailchimp expert (moi) you get someone with 15 years’ insight into Mailchimp, plus a whole heap of other business experience, who has your goals at heart, understands the mechanisms to help you achieve that, and wants you to understand how to be self-sufficient with Mailchimp (if that’s what you want).
Probably a no brainer?
Do you need Mailchimp help?
Then get in touch. I’ve been in this game for 15 years now and promise you’re in very safe, knowledgeable and experienced hands.
Don’t need help right now but want to remember where you found me?
Then subscribe to my weeky-ish email especially for Mailchimp users right here.
Claire Witz is a fully certified Mailchimp expert Pro Partner and the Chief Chimpologist at Chimpology. She works with businesses, charities and educational establishments worldwide to help them tap into the power of Mailchimp and shape it for their own specific needs.