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Mailchimp expert and fully-certified Pro Partner with 13 years' experience

Hello. If you’ve reached this page then you probably need help with Mailchimp.

If so, I have over 12 years’ experience with Mailchimp and am an official fully certified Mailchimp Pro Partner ranked in their top 10 globally.

I am also excited to be on Mailchimp’s global Customer Advisory Board for 2023 - working directly with their leaders and decision makers to help shape their strategy and products.

Not only does that mean I know Mailchimp inside out, it also means I have dedicated support and a fast in-road to the right people at Mailchimp.

And because I’m also a business consultant with over 20 years’ of running and advising businesses of all shapes and sizes, you automatically get all that experience and knowledge into the mix when we work together, together with lots of technical knowledge about various website platforms, SEO and blogging.

 
 

What do these things mean for you and your business?

  • Firstly, it shows that I’m fully certified and have worked with a significant number of different businesses on all levels of Mailchimp accounts, from free to the various enhanced features of the different paid plans.

    As of today, I’m ranked 7th out of 874 partners worldwide on Mailchimp’s Trusted Advisory directory.

    It also means:

    • I get exclusive training only available to partners

    • I have dedicated, fast track 24/7 support from Mailchimp for me and my clients

    • I get to test out and feedback on new features in Mailchimp

    • I get advance notice of new features and developments

    • I’m fully certified in all areas of Mailchimp.

    All of that means I know Mailchimp and email marketing inside-out and am fully up to date, which means you can benefit from that knowledge and experience.

    You can find me on the first page of Mailchimp’s global expert directory.

  • I’m a member of a small (16 of us) global team of customers and partners who are leading the way with Mailchimp.

    We meet quarterly with Mailchimp’s leadership team to learn about product and service developments and plans, ask questions, share ideas and give our feedback. The most recent event was at Mailchimp’s head office in Atlanta in May 2023.

    It’s a truly inspiring experience - I get to know what’s happening and forge strong relationships with people throughout Mailchimp - super helpful when you have a question!

    • You get to work with a consistent person (i.e. me) who is the actual Mailchimp Pro Partner with all the knowledge and experience, instead of someone else in the organisation who the work is passed on to.

    • I will get to know you and your organisation super-well, meaning that I can help you more.

    • My capacity is limited and that means I am not going to shape my services around you needing to carry on using (and paying for) my time.

      It is typically in both your and my interests that you understand how things work and feel able to manage your own email marketing and account. It might be that I train your internal team, freelance VA or marketing agency - I’m happy to be flexible and do what is needed. I’m always available for follow-on support and help, but if I do my job properly, you shouldn’t need my help on an indefinite and regular basis.

  • From 2009 until the end of 2022, I ran a business networking community specifically for “mums in business”. Whilst I sold the business, I still belong as a member. This means that I am EXTREMELY well-connected and personally know a super-talented, trusted and knowledgeable person for just about every skill or specialism you’ll ever need.

    • For 10 years I was a management consultant for a leading global firm specialising in employee health, wellbeing, absence management and related insurances and trusts.

    • I was co-owner of a business school and ran training courses in a wide range of business aspects.

    • For 13 years I ran a business networking organisation. In addition to having experience of running a membership organisation and events, it also means I’ve had 1-2 training sessions every month on all aspects of running a business, tools, systems and apps through that period too.

    • For 14 years I’ve had a small creative side-line business with the unique challenges that go hand-in-hand with it.

    All that knowledge and experience comes in incredibly helpful on a very regular basis in my consulting work as Mailchimp shouldn’t be something that works in isolation - it’s just one of the systems that’s part of your overall business.

  • Many moons ago I went to art college and then did a degree in Arabic & Islamic studies. That led to a very small creative sideline (hobby) business called Qalbi creating Arabic art and gifts.

    What does that mean for you? Well…

    • I’m creative with a very good eye for design and detail - great when it comes to designing templates)

    • I have strong language and communication skills - great when it comes to writing copy.

Mailchimp account audit

Not even sure where to start or what’s need to make Mailchimp work better for you?

Something’s not working?

Open rates / click rates dropped?

Forms not working?

I can help by doing a full audit of your account looking at things like:

  • Account set-up and optimisation

  • Audience set up, data structure and formatting

  • Campaign set-up, design and content

  • Data entry points from different forms, integrations etc.

  • Trouble-shooting

  • Automations

  • Plan level and if it’s suitable

  • How much you’re paying for your your account and if that’s appropriate or you could make savings

  • Identify opportunities to make it work better work you.

Mailchimp email and template design

Mailchimp emails looking a bit rubbish?

Not working properly or flexible enough for your needs?

Don’t understand how to use the templates?

I can help by:

  • Talking to you to fully understand your challenges

  • Looking at your previous campaigns and seeing what’s been working and what hasn’t

  • Advising the best template format to use for YOUR needs: Classic, New Builder or custom coded

  • Advising around content, display and calls to action (CTAs)

  • Creating beautiful on-brand designs that will work for you

  • Training so that you know how to use them afterwards

Mailchimp training

Don’t know what you don’t know?

Don’t know what Mailchimp can really do for YOUR organisation?

Looked at other resources but they didn’t suit your needs?

Need to start from the very beginning, or somewhere quite advanced?

Need to understand something specific?

I can help…

  • Custom training suited to your specific needs, level of understanding, confidence with technology and questions

  • Begin with an account audit so that I can tell you what needs doing before we start

  • Online training courses for different levels and industries that you can do at your own pace

  • 1-2-1 or group training for your organisation

Mailchimp audiences and data

Data in a mess?

Lots of audiences, duplicates, random information in each?

Forms not going to the right place?

Old contact data? Not sure if you have permission?

Too many tags, segments or groups?

Want to segment but don’t know how?

Inherited an account and don’t know what is going on?

I can help…

  • A full audit so that we understand what you have and where it’s coming from

  • Backing up

  • Validating contact data to identify obsolete and problem emails addresses

  • Identifying disengaged contacts and removing deadwood

  • Tidying data, consolidating audiences, creating segments, groups and tags

  • Integrating Mailchimp with your website, forms and other data sources such as CRM, booking system, shop, surveys etc.

  • Training so that you understand how it works and how to maintain it

  • Advice and assistance with revival campaigns, surveys, preference centre and landing pages etc.

Mailchimp trouble-shooting

Something not working?

Emails going into spam?

Mailchimp account warnings?

Subscribe forms or integrations not working?

Open or click rates dipped?

Campaign revenue falling?

I can help…

I’ve got years of experience with not only Mailchimp but lots of other websites, apps and systems too so I can take a deep dive to figure out what’s happening and how to solve it

Mailchimp automations and customer journeys

From welcome emails and abandoned cart emails, right through to nurture sequences and complex sales funnels.

Email automations and customer journeys are flows of pre-designed emails and actions that are set up ready to start sending once your pre-defined trigger is hit.

I can help by

  • Helping you understand the possibilities of how automations could work for your automation

  • Design workflows and triggers

  • Design templates and create content

  • Welcome emails

  • Happy birthday emails / date-based reminders

  • Set-up e-commerce-related automations e.g. abandoned cart, purchase follow-up to get reviews, win back lapsed purchasers etc.

  • Onboarding sequences

  • Sales funnels and nurture sequences which halt if someone purchases.